Iiglasi zebhiya: Imfuno yeMarike yeeMug zebhiya ezinkulu eziyi-1-litre

Iglasi yebhiyaes: Imfuno yeMarike yeeMugs zebhiya ezinkulu eziyi-1-Liter
Njengomthengisi weeglasi waseTshayina oqeqeshiweyo ogxile kurhwebo lwangaphandle kangangeminyaka engaphezu kwe-15, siye salandela ngokusondeleyo imfuno yemarike yeeglasi zebhiya zehlabathi, sijongana namakhulu ee-odolo ezithengiswa ngobuninzi ngenyanga—ukusuka kwiibhari ezincinci ukuya kwiivenkile ezinkulu zokutya. Kwiminyaka yakutshanje, imveliso enye ibone ukunyuka okuqhubekayo kwemfuno: iikomityi zebhiya ezinkulu ezinomthamo welitha eli-1. Ngokungafaniyo nekomityi yeglasi yebhiya eqhelekileyo, iPint Glass, okanye iglasi yebhiya yePilsner esiyithengisele amashumi eminyaka, le komityi yebhiya enkulu kakhulu yelitha eli-1 ayiseyiyo imveliso ekhethekileyo; iye yaba yinto ebalulekileyo kwiibhari, iiphabhu, iigadi zebhiya, kwanezinto zepati zasekhaya. Namhlanje, sabelana ngamava emveliso evela kumzi-mveliso kunye nempendulo yabathengi bamanye amazwe, sichaza isizathu sokuba imakethi inqwenela ezi komityi zebhiya zinkulu, ukuba ngubani ozithengayo, kunye nendlela esiyilungisileyo ngayo imveliso ukuze ihambisane—konke oku ngelixa sisabonelela uluhlu lwethu olupheleleyo lwezinto Iglasi yeBarii-es, kuquka iglasi yebhiya, ibhotile yebhiya, ikomityi yeglasi yebhiya, iRock Glass, iglasi ye-tulip, iglasi ye-snifter, iglasi ye-weizen, kunye neglasi ye-teku.
Imfuno yeekomityi zebhiya ezili-1 ayisiyonto idlulayo—iqhutywa ziimfuno zokwenyani nezisebenzayo ezivela kubathengi bethu abathengisa ngobuninzi. Kwiminyaka elishumi eyadlulayo, sasingenazo iiodolo zeekomityi zebhiya ezingaphezu kwe-500ml; uninzi lwabathengi lwalunamathela kwiPint Glass (568ml) xa besitya nje, iglasi yebhiya yePilsner yeelagers, iglasi ye-tulip yee-IPAs, kunye neglasi yesnifter yeestouts. Ngelo xesha, imakethi yayigxile ekutyeni ngabanye, kwaye iikomityi ezinkulu zazibonwa njengezinkulu kwaye zingasebenzi. Kodwa njengoko inkcubeko yebhiya yehlabathi yayitshintsha—ngokwanda kwebhiya yobugcisa, iminyhadala yebhiya, kunye nokutya kwamaqela—yonke into yatshintsha. Abathengi baqala ukucela iikomityi ezinkulu, kwaye ilitha e-1 yaba yindawo emnandi ngokukhawuleza. Namhlanje, iikomityi zebhiya ezili-1 zenza phantse i-25% yeeodolo zethu zeglasi yebhiya iyonke, zikhula rhoqo ngekota, ngakumbi kubathengi baseYurophu, eMntla Melika, naseOstreliya.

                                                                   
Abathengi abakhulu ziibhari kunye neebhari ezigxile ekuseleni utywala okungacwangciswanga. EJamani, e-US, nase-UK, ukusela njengeqela yinxalenye enkulu yenkcubeko yebhiya—abahlobo bayahlangana, ba-ode iikomityi ezinkulu ukuze babelane ngazo, baze bahlale iiyure ezininzi. Ikomityi yelitha eli-1 igqibelele: ithwala ngokwaneleyo abantu aba-2-3, inciphisa ukuphinda izaliswe, kwaye idala umoya omnandi nowoluntu. Abathengi bethu abaqhelekileyo abaneegadi zebhiya kunye neebhari zangaphandle basixelela ukuba iikomityi zelitha eli-1 zezona ziGlasi zeBar zithengiswa kakhulu ehlotyeni—abathengi bayayithanda indlela ebonakala ngayo ikomityi enkulu, ebandayo, kwaye ikhuthaza ukuhlala ixesha elide kunye nee-odolo ezingaphezulu. Aba bathengi basagcina ikomityi yeglasi yebhiya eqhelekileyo, iPint Glass, kunye neglasi ye-weizen yokuphakelwa komntu ngamnye, kodwa iikomityi zelitha eli-1 zezona zikhethwayo kumaqela. Iinkampani zokupheka kunye nabaququzeleli bemicimbi lelinye iqela elikhulu. Iminyhadala yebhiya, iikonsathi zangaphandle, kunye neziganeko zenkampani zi-odola iikomityi zelitha eli-1 ngobuninzi—kulula ukuziphakela, ukunciphisa ukusetyenziswa kwekomityi, kwaye zinokwenziwa ngokwezifiso ngeelogo njengezikhumbuzo. Kutshanje sifezekise iodolo yeekomityi ezili-10,000 zomnyhadala webhiya yaseJamani, obhalwe uphawu lwabo. Umthengi uthe iikomityi ziphumelele kakhulu—abebezimasekile bazithatha baziyisa ekhaya njengezikhumbuzo, nto leyo ephucula ukukhuthazwa konyaka ozayo. Iiodolo ezenziwe ngokwezifiso ezinje ngoku ziqhelekile, kwaye sihlengahlengise umgca wethu wemveliso ukuze uphathe iiodolo ezinkulu ngobuninzi ngokukrola okanye ngokuprinta.
Abasasazi bezinto ezithengiswayo bakwaqhuba imfuno ngokungathanga ngqo, begcina iikomityi zelitha eli-1 zokusetyenziswa ekhaya—zilungele iindibano zosapho, ii-barbecue, okanye ukungcamla ibhiya yasekhaya. Aba bathengi bafuna amava afana ne-pub ekhaya, kwaye ikomityi yelitha eli-1 yongeza ubunyani. Abathengi bezinto ezithengiswayo badla ngokudibanisa iikomityi zelitha eli-1 neeglasi zeBar ezincinci ezifana nePint Glass okanye iRock Glass, ezibonelela ngeeseti zasekhaya ezipheleleyo—oko kunyusa imfuno yoluhlu lwethu lonke, ukusuka kwi-tumbler yebhiya ukuya kwiglasi yeteku.
Ilitha e-1 ilungile kakhulu: inkulu ngokwaneleyo ukuba ikwazi ukuziva inesisa xa isetyenziswa, kodwa ayinkulu kangako kangangokuba ayisebenzi. Kwifektri yethu, iikomityi zelitha e-1 kulula ukuzenza kuneekomityi ezinkulu—silungisa izixhobo zokuvuthela iglasi ezikhoyo, kwaye azinakwenzeka ukuba ziqhekeke ngexesha lokuvuthela. Sisebenzisa iglasi etyebileyo (5mm vs. 3mm kwikomityi yeglasi yebhiya eqhelekileyo) ukusingatha ukusetyenziswa kwebhari exakekileyo, kwaye siqinise isiseko ukuthintela ukugoba—isikhalazo esiqhelekileyo ngeekomityi ezingabizi kakhulu nezincinci.
NjengoMboneleli weZiglasi zaseTshayina, sihlengahlengise imveliso ukuze ihlangabezane neemfuno zabathengi. Ukuqina kubalulekile: iikomityi zelitha eli-1 ziyadluliswa, zibekwe phantsi ngobuchule, kwaye zihlanjwe rhoqo. Siphucule ubukhulu beglasi kwaye sisebenzisa inkqubo yokuqinisa ukuqhoboshelwa ukunciphisa uxinzelelo lwangaphakathi, ukuthintela ukuqhekeka kotshintsho lobushushu. Ukwenza ngokwezifiso sesinye isicelo esikhulu—iibha kunye neziganeko zifuna iilogo, ngoko ke sinikezela ngokubhala (okuhlala ixesha elide ukusetyenziswa kwemihla ngemihla) kunye nokuprinta (okungabizi kakhulu kwiiodolo ezinkulu). Sithumela ubungqina bedijithali kunye neesampuli ezibonakalayo ngaphambi kokuveliswa ngobuninzi ukuze siphephe iimpazamo.
Sinikezela ngeendlela ezahlukeneyo zelitha eli-1: iikomityi zebhiya eziphathwayo zakudala (ezidumileyo), iikomityi zeglasi yebhiya ezingenasiphatho, kwanebhotile yebhiya enezivalo zeebhari zangaphandle. Uninzi lwabathengi lukhetha iglasi ecacileyo ukubonisa umbala webhiya—nokuba yiPilsner ecacileyo kwiglasi yebhiya yePilsner okanye i-stout kwiglasi ethambileyo. Sikwasenza iikomityi ezithambileyo ukuze kube lula ukuzibeka, ezibalulekileyo kwiibhari ezinesithuba esincinci.
Okubalulekileyo kukuba, iikomityi zelitha eli-1 ziyahambelana, azithathi indawo, nezinye iiglasi zethu zeBar. Abathengi basaodola iPint Glass, iglasi yebhiya yePilsner, iglasi yetulip, iglasi yeweizen, kunye neglasi yeteku ukuze kunikelwe ngabanye kunye neebhiya ezikhethekileyo. Kodwa iikomityi zelitha eli-1 zizalisa umsantsa wokondla amaqela, zihlala ziodolwa kunye nekomityi yeglasi yebhiya encinci kunye neRock Glass ukuze kufumaneke uluhlu olupheleleyo lwezinto.
Silindele ukuba imfuno ikhule—emva kobhubhane, ukusela utywala ebantwini kuyanda, kwaye iifektri zokwenza utywala ngoku zisebenzisa iikomityi zelitha e-1 “kwiipanti ezikwaziyo ukwabelwana ngazo.” Sityale imali kwizixhobo zokukhawulezisa imveliso, siqeqeshe abasebenzi ukuze benze iglasi etyebileyo kunye nokwenza ngokwezifiso, kunye nolawulo oluqinileyo lomgangatho—komityi nganye ihlolwa ukuba ayinazo iintanda, amaqamza, kunye neziphatho ezigudileyo. Sinikezela ngamaxabiso akhuphisanayo, sigcina uluhlu lwezinto esitokhweni ukuze zithunyelwe kwiintsuku ezisi-7-10, kwaye sipakisha ngokukhuselekileyo ukuthintela ukwaphuka kwezothutho.
Impumelelo kwizixhobo zeglasi ezithengiswa ngobuninzi ithetha ukuqonda iimfuno zabathengi. Asizange senze iikomityi zelitha eli-1 kuba zisesitayileni—sizenze kuba abathengi bezicelile. Namhlanje, zithengiswa kakhulu, kwaye siyaziqhenya ngokuba nguMthengisi weZiglasi waseTshayina othembekileyo kwiibhari zehlabathi, abapheki, kunye nabasasazi. Siza kuqhubeka siphucula iimveliso zethu ukuze zihlangabezane neemfuno zemarike, sinikezela ngeekomityi zelitha eli-1 ezinokuthenjwa nezifikelelekayo kunye nazo zonke ezinye iiglasi zeBar ezibalulekileyo ukunceda abathengi bethu baphumelele.